How Domino's Turned Potholes into a Marketing Win!

*🛠️ How Domino's Turned Potholes into a Marketing Win! 🍕* In 2018, Domino’s launched the *“Paving for Pizza”* campaign, a unique initiative that combined community care with creative marketing. The goal? To fix potholes and ensure smoother pizza deliveries! 🚗✨ ### *Here’s What Made It Amazing:* 1️⃣ *Customer Participation:* Domino’s asked customers to nominate their cities for repairs via *#PavingForPizza*. 2️⃣ *Community Focus:* Partnering with local municipalities, they repaired roads across the U.S. 🚧 3️⃣ *Storytelling Power:* Videos of Domino’s-branded pothole repairs highlighted their efforts in a fun, memorable way. ### *The Impact:* ✔️ 200+ potholes repaired in 20 cities ✔️ 137,000+ nominations from customers ✔️ A 4% increase in brand favorability ✔️ Featured in USA Today, CNN, and Forbes This campaign didn’t just fix roads—it won hearts and proved that solving real-world problems can drive brand loyalty. 💛 ### *Marketing Takeaways:* ✅ Engage your audience. ✅ Address everyday problems with creative solutions. ✅ Use storytelling to build emotional connections. Would you like to see brands in your city take up such initiatives? Share your thoughts below! 👇 #PavingForPizza #DominosMarketing #CreativeCampaigns #CommunityCare #AurivaSolutions #MarketingInsights

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